Movie screenings were up, but the box office figures for 2016 are down on last year. Granted, we didn’t see a release like Star Wars: The Force Awakens (which grossed $1 billion domestically and $2 billion worldwide), but big titles like Batman v Superman: Dawn of Justice, Suicide Squad and Independence Day: Resurgence and many more just didn’t have the impact experts thought they would. Not that they were flops, of course.
So before we go on, let’s define what makes a flop a ‘flop’. The general rule of thumb is that a movie should make 2.5x its budget worldwide in order to turn a profit as this accounts for extra production costs, marketing costs, international fees, exchange rates and potential studio splits. With that in mind, there is no definitive way to determine if something is a flop. For example, Duncan Jones’s Warcraft had a disastrous run domestically with only $46 million from a $160 million budget, but its worldwide number – pushed mostly by China – gave the film an overall total of $433 million. It made up for domestic loses and – in theory – turned a profit. By comparison, last year saw Adam Sandler’s Pixels deemed a box office flop despite the fact it earned $244 million worldwide from a $88 million budget. Of course not all flops remain flops. John Carter of Mars turned a profit when it hit home video, as did Blade Runner and The Shawshank Redemption. However, there are movies that either don’t make their money back or post loses for studios and that’s what this list is all about.
This is also not a comprehensive list as some of the biggest flops of the year were more or less expected, but below are a few blockbuster releases that failed at the box office in a big way.
Written for Flickering Myth. Read the full article here.